This article is about Google Website Optimizer which is no longer supported since 2012 and is only preserved as archive.
If you want to make the most of your blog in WordPress, you’ll have to find out what works best for your readers.
How to do this?
Well one thing is to ask them. An easy implementation of 4Q survey tool will help you get clear answers. The task completion rate coming from the three questions in this survey will definitely help you improve.
However, taking the advice of Jacob Nielsen “Don’t Listen to Users” to heart we need an alternative solution. This is where Google Website Optimizer comes in. Google Website Optimizer allows you to test what it is that you want to know. In two ways. A/B testing and multivariate testing.
For A/B testing you can get a clear explanation from John Doherty (no worries, the plugin works fine 🙂 ), so that leaves multivariate testing.
In addition to the A/B testing plugin, this requires one additional plugin. It´s called WordPress PHP Execution Plugin and it allows you to write php code in your WYSIWYG editor.
Why you need this?
The trick is…
To do this with a subtitle in your post would look like:
I´ve used this to track click outs of links within a post (here’s how that works) and it works like a charm! Enjoy!