What does Keyword (not provided) in Google Analytics mean?

In the keyword report in Google Analytics (possibly called something else in alternative analytics tools), the predominant keyword these days is (not provided). This first time this appeared in reports was June 2010, with the arrival of a more secure version of Google search, accessible via https. Next, in October, 2011, Google expanded this security …

5 free Google tools which almost every successful marketeer uses

Online marketing can have many purposes. Like more visitors, newsletter subscriptions, followers on Twitter or orders of a good or service. Each of these requires reaching your target audience. Also, each of these requires you to be able to motivate that target audience to a certain action. And that’s where the below free tools by …

Multivariate testing with GWO in WordPress

This article is about Google Website Optimizer which is no longer supported  since 2012 and is only preserved as archive. If you want to make the most of your blog in WordPress, you’ll have to find out what works best for your readers. How to do this? Well one thing is to ask them. An …