By now most of us are wondering how we’ll be spending the coming weeks and months at home. After another week of Netflix the question arises what to do during the Coronavirus. Besides other ways to be entertained and distracted, this period offers a unique opportunity. Namely to learn more about a subject you’ve always …
Looking at Google Trends, it shows that already since January 2012 there has been a worldwide growth in the interest in Content marketing. That’s 7 years of videos, articles, white papers and tweets. So how do you, as a content marketeer, make sure that you keep coming up with fresh new content ideas? Let’s start …
Out of curiosity about the latest trends in online marketing, I generally like getting a better understanding of what the excitement is all about. And what better way to understand things than by quantifying them. That’s how I dove into the latest hype in online marketing, called ‘influencer marketing’. And found 3 steps to distinguish …
Make sure your profile is up-to-date and consistent with your brand Follow other users first Don’t treat Twitter like an RSS feed and post things of value Engage with the Twitter community Don’t forget hashtags! Have people connect to you on your blog or website Obviously, for anyone on Twitter these days (especially for those …
In marketing the book Influence: The Psychology of Persuasion by Robert B. Cialdini has ever since its first publication in 1984 been known for the unique insights into the human brain that it provides. Whether these still apply today? Groupon proved it. In the book, Cialdini zooms in on 6 triggers that are found in …
