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Content matrix. How to generate endless content marketing ideas. The easy way.

Looking at Google Trends, it shows that already since January 2012 there has been a worldwide growth in the interest in Content marketing. That’s 7 years of videos, articles, white papers and tweets. So how do you, as a content marketeer, make sure that you keep coming up with fresh new content ideas? Let’s start…

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How to include ads in events lists in the Events Manager plugin

For people who haven’t yet worked with the Events Manager plugin (WordPress page) for WordPress, it’s the perfect solution for any website about / including events. Even for those without a background in programming. Like me. Using simple HTML and a lot of shortcodes, you can basically create complete websites. Like I did with Wattedoenin.nl.…

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Influencer marketing: 3 easy steps to distinguish influencers that are worth your marketing budget

Out of curiosity about the latest trends in online marketing, I generally like getting a better understanding of what the excitement is all about. And what better way to understand things than by quantifying them. That’s how I dove into the latest hype in online marketing, called ‘influencer marketing’. And found 3 steps to distinguish…

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How to use Twitter – to get more followers, retweets and more

Make sure your profile is up-to-date and consistent with your brandFollow other users firstDon’t treat Twitter like an RSS feed and post things of valueEngage with the Twitter communityDon’t forget hashtags!Have people connect to you on your blog or websiteObviously, for anyone on Twitter these days (especially for those people with business accounts) getting more…

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